What Are Pillar Pages And Do They Help SEO?

What are pillar pages and do they help SEO

Are you looking for ways to improve your search engine optimization (SEO) and get more traffic to your website? One of the most effective tactics is creating pillar pages. But what exactly are they, and do they really help with SEO?

In this article, we’ll answer those questions by taking a look at how pillar pages can benefit your business’s visibility in the search engines as well as outlining best practices for creating them.

We’ll also discuss techniques such as linking, optimizing content for better ranking potential, and measuring success metrics so that you can make sure that all of your hard work pays off! 

So if you’re ready to learn about Pillar Pages and whether or not they help SEO – read on!

Table of Contents:

What is a Pillar Page?

A pillar page is a comprehensive, high-level piece of content that provides an overview of a core topic and then links out to numerous in-depth articles about specific subtopics. 

It’s designed to act as the “hub” for all related content on your website.

The goal is to create one authoritative source of information that covers everything someone needs to know about the topic at hand. The question is, What Are Pillar Pages And Do They Help SEO? Let’s find out.

Pillar pages are usually quite long, we create pillar pages containing between 2,000 and 10,000 words or more depending on the complexity of the subject matter. 

They should include sections covering different aspects of the main topic in detail as well as plenty of internal links pointing readers towards other relevant pieces of content, or pillar content you have published elsewhere on your site.

The structure and format can vary greatly depending on what works best for your audience. 

Typically, they will be broken down into several distinct sections with headings and subheadings used throughout so readers can easily find the information they need without having to scroll through large chunks of text.

It’s important not just to provide general information but also useful tips or advice that people can take away from reading it – such as how-to guides or case studies showing real world examples where this knowledge has been put into practice successfully by others before them. 

This helps make sure visitors don’t just read through it once, but come back again later when they need help with something else related to the same topic area too.

A Pillar Page is an effective way to improve your SEO rankings by providing a comprehensive overview of a core topic and linking out to in-depth articles about specific subtopics. 

By leveraging the pillar-cluster model, you can showcase your expertise and authority while improving PageRank flow through your website internal links. Let’s now look at the benefits of Pillar Pages for SEO.

Benefits of Pillar Pages for SEO

Pillar pages are an effective SEO strategy for businesses looking to increase their website’s visibility in search engine results. 

A pillar page is a high-level piece of content that broadly overviews a core topic and links out to in-depth articles about specific subtopics. 

This type of content helps establish your business as an authority on the subject, while also providing context and improving PageRank flow via internal links.

One of the main benefits of using pillar pages is that they can help improve your website’s overall ranking by showcasing your expertise and authority on the topic. 

Pillar pages provide comprehensive information about a particular subject, making them more likely to be found by potential customers searching for related topics online. 

Additionally, because these types of content pieces link out to other relevant webpages within your site, it encourages visitors to explore further into your website – resulting in increased traffic and improved rankings over time.

Another benefit is that you can use keyword research tools like Google Trends or SEMrush to identify popular terms related to the topic at hand – allowing you create targeted content around those keywords which will help boost organic search rankings even further. 

Additionally, since pillar pages typically contain multiple subtopics with each having its own dedicated article or webpage linked from the main page – this allows for deeper exploration into each individual aspect without overwhelming readers with too much information all at once.

Creating a pillar page can help you to build your website’s authority and improve its visibility in search engine results, while also providing valuable context for readers. 

By understanding the basics of how to create a pillar page, you can take advantage of these benefits and optimize your SEO efforts.

Do you want to be known for good pillar pages or great pillar pages?

How to Create a Great Pillar Page

Creating great pillar pages is an essential step in improving your website’s SEO.

A pillar page is a high-level piece of content that broadly overviews a core topic and links out to in-depth articles about specific subtopics. 

The goal of creating this type of page is to showcase your expertise and authority while adding context and significantly improving PageRank flow via internal links.

Research: Before you start writing the content for your pillar page, it’s important to do some keyword research on the topic. 

Look at what other websites are saying about the subject, read up on any relevant industry news or trends, and take notes as you go along so you can refer back to them later when crafting your own content.

Outline: Once you have done enough research on the topic, create an outline for how you want to structure the information within your pillar page. 

This will help ensure that all relevant topics are covered without leaving anything out or going off track with unnecessary details. 

Consider breaking down each section into smaller subsections if needed for better organization purposes.

Now it’s time to write. Start by introducing the main idea behind your pillar page and then move onto discussing each point from your outline one by one in detail until everything has been covered adequately according to best practices standards set forth by Google algorithms such as length (at least 1000 words) and keyword usage (no more than 2%). 

Be sure not only include facts but also provide helpful advice or tips related directly to helping readers understand why they should care about this particular topic – make it relatable.

After completing the first draft of your article, go back through it again, making sure all necessary keywords have been included throughout naturally without overstuffing them anywhere – no more than 2% density per keyword phrase is recommended by Google algorithms today.

Additionally, double-check that headings are properly formatted using H1/H2 tags where applicable too; these will help search engine crawlers better understand what kind of content lies ahead before actually reading through everything else, which could lead to higher rankings overall due to an increase in relevance scores given based upon relevancy found between text used versus user queries made online when searching related terms associated with the said query itself.

Creating a pillar page is an effective way to showcase your expertise and authority while improving PageRank flow. Now let’s look at how you can optimize your pillar page for SEO.

Key Takeaway: Creating a great pillar page is an important step in improving your website’s SEO. Research the topic, create an outline and write content with relevant keywords naturally to help search engine crawlers better understand the content, which could lead to higher rankings overall. Key Takeaways: – Do research on the topic – Create an outline for structure of information – Write content with relevant keywords naturally – Use headings formatted using H1H2 tags where applicable

Optimizing Your Pillar Page for SEO

Optimizing your pillar page for SEO is essential to ensure it ranks high in search engines. There are several key elements you should consider when optimizing your page.

First, include relevant keywords throughout the content of your pillar page. This will help search engine algorithms understand what topics and subtopics are covered on the page and rank them accordingly. Additionally, use meta tags and descriptions to explain further what’s included on the page and why users should visit it.

Second, add images with alt text to provide more context about what’s being discussed on the pillar page. 

The alt text describes an image in words so that search engine crawlers can understand its relevance to a particular topic or keyword phrase.

 It also helps visually impaired users who rely on screen readers to access web content better understand what’s being presented on a website or blog post.

Finally, make sure all links within your pillar pages are working properly so visitors can easily navigate between related articles without any issues or errors occurring. 

Broken links create a bad user experience and negatively impact SEO rankings since they indicate that there is outdated information present on a website which could lead Google bots to believe that other parts of a site may be out-of-date as well. 

As you can see, good pillar pages take work.

Optimizing your pillar page for SEO involves ensuring it is well-structured, contains relevant keywords and phrases, and is optimized for mobile devices. 

By following these steps, you can ensure that your page will rank higher in the search engines and help drive more traffic to your website. 

Now let’s look at how linking your pillar page to other pages can further improve its SEO performance.

Linking Your Pillar Page to Other Pages

Linking your good pillar pages to other pages on your website is an important part of optimizing for SEO. Internal links are a key factor in improving PageRank flow and helping search engines crawl your site more effectively.

When creating internal links, it’s important to use descriptive anchor text that accurately describes the content you’re linking to

This helps both users and search engine crawlers understand what they can expect when they click on the link. 

For example, if you have a blog post about “Best Practices for Social Media Marketing,” then you could link to it from a pillar page with anchor text like “Learn more about social media marketing best practices here” or something similar.

It also helps to make sure that each page has at least one outgoing link pointing towards another relevant piece of content on your website. 

This gives readers additional resources related to the topic they are reading about and encourages them to explore further within your site, which can help improve user engagement metrics such as time spent on-site and pages per session.

In addition, linking out from a pillar page can also be beneficial for SEO purposes because it sends signals back up through the hierarchy of pages telling search engines which topics are most important for ranking purposes. 

For instance, if you have several blog posts linked from one particular pillar page, then this tells Google that this particular topic is particularly relevant compared with others covered by different pillars throughout the rest of your website structure.

Finally, when creating internal links between pages, always make sure they point directly toward their intended destination rather than going via any redirects or tracking URLs first. 

This will ensure that there isn’t any unnecessary latency added to loading times which could negatively affect user experience metrics such as bounce rate or time spent on-site.

Linking your pillar page to other pages is an important step in ensuring that search engines and readers alike can find your content. 

By creating internal links, you can ensure a higher ranking for your website and maximize its potential. Now let’s look at how to measure the success of your pillar page.

Key Takeaway: Link your pillar page to other pages on your website with descriptive anchor text, have at least one outgoing link per page, and avoid redirects or tracking URLs for the best SEO performance.

Measuring The Success of Your Pillar Page

Measuring the success of your pillar page is essential for understanding how effective it is in driving organic traffic and conversions. 

There are several key metrics to track when evaluating the performance of a pillar page, including:

Organic Traffic: Organic traffic refers to visitors who arrive at your website through search engine results pages (SERPs). 

Tracking organic traffic can help you understand how well your pillar page ranks in SERPs, as well as which keywords are driving the most visitors.

Time Spent on Page: Time spent on page measures how long visitors stay on a particular web page before leaving or navigating away from it. 

This metric can be used to determine whether people find value in what they’re reading and if they’re engaging with content related to your topic.

Bounce Rate: The bounce rate measures the percentage of visitors who leave after viewing only one page on your website without taking any further action, such as clicking links or filling out forms. 

A high bounce rate could indicate that users aren’t finding relevant information or that they’re not interested in what’s being offered.

Conversions: Conversions refer to actions taken by users after visiting a web page, such as signing up for an email list, downloading an ebook, making a purchase, etc. 

Tracking conversions helps you understand which topics and subtopics drive more engagement and sales leads than others so you can adjust accordingly.

In addition to these metrics, there are other ways you can measure success, such as tracking social shares or comments left by readers about specific articles within your cluster model structure. 

By measuring all of these factors together over time, you’ll have a better understanding of how successful each individual piece of content is performing within its respective cluster model structure – allowing you to make necessary changes where needed for maximum impact.

Measuring the success of your pillar page can help you understand how effective it is at increasing visibility and driving traffic to your website.

 With the right best practices, you can create a powerful pillar page that helps improve SEO for your business.

Key Takeaway: Key takeaway: Tracking key metrics such as organic traffic, time spent on page, bounce rate and conversions can help measure the success of your pillar page in driving organic traffic and conversions.

Best Practices for Creating Pillar Pages

When creating a pillar page, it’s important to ensure that the content is well-researched and up-to-date. 

Researching topics related to your core topic can help you create comprehensive content that covers all aspects of the subject. 

Additionally, make sure to use keywords throughout your pillar page in order to optimize for search engine rankings.

It’s also important to optimize meta tags, such as titles and descriptions for each subtopic on your pillar page. 

This will help improve visibility in search engines when users are searching for specific terms related to your topic.

Including images with alt text is another great way to boost SEO performance of a pillar page since Google can crawl and index images as well as text content. 

Make sure that the images you include have relevant alt text so they can be properly indexed by search engines.

Linking internally between different pages on your website helps create an interconnected web of information that improves PageRank flow through the site and boosts the overall SEO performance of a website or blog post. 

Linking out from within your pillar page is also beneficial since it provides additional context about certain topics while providing readers with more sources of information about those topics if they want further reading material beyond what was provided on the original article itself.

Measuring success should be done regularly after launching a new piece of content like a pillar page, so you know how effective it has been at driving traffic and conversions over time compared to other pieces of content published around the same time period or before/after its launch date respectively. 

Tools such as Google Analytics are great for measuring this kind of data accurately over long periods of time, enabling you to track progress made towards achieving goals set forth when creating any type of digital marketing asset like an article or webpage etc.

Key Takeaway: Creating a successful pillar page requires thorough research, optimization of meta tags and images with alt text, internal linking for PageRank flow, and regular tracking of success metrics.

FAQs in Relation to What Are Pillar Pages and Do They Help Seo

What is a pillar page in SEO?

A pillar page in SEO is a high-level piece of content that provides an overview of a core topic and links out to more detailed articles about specific subtopics.

It serves as the foundation for your website’s content, helping to establish your expertise and authority on the subject. 

Pillar pages also help improve PageRank flow by providing internal links between related topics, which can boost search engine rankings. 

By creating an effective pillar page strategy, you can ensure that your website stands out from the competition and ranks higher in search engine results.

What are the 4 pillars important in SEO?

1. Quality Content: Creating content that is informative, relevant, and engaging to your target audience is essential for SEO success. 

This includes optimizing titles, meta descriptions, and keywords to ensure the content can be easily found by search engines.

2. Technical Optimization: Ensuring that your website is properly coded and optimized for speed, security and mobile-friendliness will help improve its visibility in search engine results pages (SERPs).

3. Link Building: Earning quality backlinks from authoritative websites helps boost a website’s ranking on SERPs as it shows Google that other websites trust yours enough to link to it.

4. User Experience: Improving user experience with features such as easy navigation, fast loading times, and an overall pleasant design will increase engagement levels which can positively impact rankings on SERPs.

How many pillar pages should you have?

The number of pillar pages you should have depends on the size and scope of your website. Generally, it’s best to start with one or two pillar pages that cover broad topics related to your business. 

As your website grows, you can add more pillar pages as needed to cover additional subtopics in greater depth. 

When creating a new page, consider how it will fit into the overall structure of your site and whether it adds value for users. 

Ultimately, having an effective SEO strategy requires careful planning and thoughtful execution; there is no single answer when determining how many pillar pages are necessary for success.

What makes a good pillar page?

A good pillar page should be comprehensive and well-structured, covering the main topic in detail while also providing links to related subtopics. 

It should provide a clear overview of the core topic and its key components, as well as useful information that readers can use to make informed decisions. Additionally, it should include relevant keywords throughout the text so that search engines can easily identify it. 

Finally, internal linking within the page will help improve PageRank flow and SEO rankings.


In conclusion, pillar pages make an effective way to improve your SEO and increase visibility in the search engines. 

When creating a pillar page, it is important to ensure that you include relevant keywords and phrases, optimize the content for readability and usability, link to other related pages on your website, measure success with analytics tools, and follow best practices for creating a successful page. 

By following these steps, you can create a powerful pillar page that will help your business rank higher in the search engine results pages.

Are you looking to improve your website’s SEO? Pillar pages can help! 

They provide a comprehensive overview of the main topic while linking out to more in-depth articles about specific subtopics. 

This helps showcase your expertise and authority on the subject matter, as well as improve PageRank flow through internal links. Contact SEO Pillar Master today at 970-817-1248 for assistance with setting up pillar pages and taking advantage of their SEO benefits!

About Joe Crivello-Sorensen

About Joe Crivello-Sorensen

Joe Crivello-Sorensen is an esteemed digital marketing expert with a wealth of experience in the field. With a passion for online marketing strategies and a keen understanding of the ever-evolving digital landscape, Joe has established himself as a trusted authority in the industry.

As the founder and CEO of SEOPillarMaster.com, Joe has been instrumental in helping numerous businesses enhance their online presence and achieve remarkable results. Through his innovative strategies and comprehensive approach, he has enabled clients to boost their search engine rankings, drive targeted traffic, and maximize conversions.

With a strong focus on search engine optimization (SEO), Joe has a deep understanding of how to optimize websites to attract organic traffic and increase visibility. His expertise extends beyond SEO, encompassing various aspects of digital marketing, including content creation, social media marketing, paid advertising, and conversion rate optimization.

In addition to his role at SEOPillarMaster.com, Joe is also the driving force behind TopClickJoe.com. Through this platform, he provides invaluable insights and resources to aspiring digital marketers and entrepreneurs, empowering them to navigate the complexities of the online world successfully. Joe's dedication to sharing his knowledge and helping others thrive in the digital marketing realm has earned him a reputation as a generous mentor and thought leader.

Joe Crivello-Sorensen's proficiency in online marketing, coupled with his constant pursuit of industry trends and innovation, sets him apart as a sought-after consultant and speaker. With a knack for identifying opportunities and delivering results-driven solutions, he has garnered the trust and admiration of clients and colleagues alike.

Whether you're a business owner looking to expand your online reach or an aspiring digital marketer seeking guidance, Joe Crivello-Sorensen's expertise and proven track record make him the go-to authority for all your digital marketing needs. Stay tuned to his blog posts and keep up with his latest insights to stay ahead of the curve in the dynamic world of online marketing.